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PROGRAMM:

Moderators: Ihor Kriachok, Director of the Morion company

Moderators: Serhii Orlyk, Pharmaceutical market expert

Moderators: Volodymyr Ihnatov, Executive director of the association of international pharmaceutical manufacturers, AIPM UKRAINE

Moderators: Viktoriia Spivak, MARKETING AND SALES DIRECTOR OF "MDM", UKRAINE

8:30–9:15 registration of participants, morning coffee break

Economy, Market, Politics

State and Pharmaceutical Market

9:15–9:30 Introduction to Farmbudget-2022. Questions and answers…

9:30–10:00 Health care system and Pharma. Medical budget-2022. Budget Resolution

Oleksandr Komarida, Deputy Minister Of Health Of Ukraine

Ivan Zadvornyi, Officer-in-charge of the Director General of the Pharmaceutical Directorate of the Ministry Of Health Of Ukraine

10:00–10:30 COVIDIad 2021-2022

Leonid Hulianytskyi, Doctor of technical sciences, professor, V. M. Glushkov Institute of Cybernetics, the National Academy of Sciences of UKRAINE

10:30–11:00 Pharmaceutical market of Ukraine 2021–2022. Analytics. Trends

Serhii Ishchenko, Director of Proxima Research company, Ukraine

11:00–11:20 Funding system of medicinal treatment in health centers drug reimbursement 2021-2022

Tetiana Boiko, Deputy Director of the National Health Service of Ukraine

Natalia Gnatyuk, Chief Specialist of the Department for Monitoring Population Needs of the Analytical Directorate of the Department for Ordering Medical Services and Medicines of the National Health Service of Ukraine

11:20–11:35 Public procurement of medical products 2021-2022

Yulia Ivakhnenko, Deputy General Director of the State Enterprise "Medical Procurement of Ukraine"


11:35–12:05 Coffee-break


Finance and economics vector

12:05–12:35 World macroeconomic situation 2020-2021. Analysis. Forecast 2022. Investment opportunities for the pharmaceutical business

Serhii Fursa, (online) Investment Banker, Security Sale Specialist, Dragon Capital, Ukraine

Kostiantyn Mahaletsky, (online) Partner of HORIZON CAPITAL

Denys Holubchykov, Chief Representative of Johnson And Johnson office in UKRAINE

Dmytro Gaidash, (online) Business Unit Director & Director of External Relations "MSD UKRAINE"

Vyacheslav Lokshin, (online) President of the Association of International Pharmaceutical Manufacturers AIPM, Kazakhstan

12:35–12:55 Прикладная футурология переломного периода

Андрей Длигач, генеральный директор, управляющий партнер Международной группы компаний ADVANTER GROUP

Regulatory vector

12:55–14:00 Strategic plan for changes PHARMA-2022. New version of the law on medicines in Ukraine. Decree of President of Ukraine on medicines. Development of E-Health in the world and in Ukraine

Dmytro Aleshko, Partner at Legal Alliance Law Firm

Mykolai Orlov, partner of the law firm "OMP"

Dmytro Lurie, Manager of the European Business Association Health Committee, Ukraine

Volodymyr Rudenko, Director Of The Pharmacy Professional Association Of Ukraine (Ppau)

Tatiana Kotlyar, Executive Director of the PharmaUkraine Association

Pavlo Kharchyk, President of the Association "Operators of the market of medical products"

Borys Labensky, Director of "STADA Ukraine"

Susanna Khalilova, (online) Commercial Director of "Sopharma"

Oleksandr Yemets, Officer-in-charge of director of se "ezdorovya"

Islam Said, (online) General Director of Nobel Ukraine

Oksana Ostapko, Deputy Director for Legal Affairs, StarLightMedia

Vadim Terentyuk, Head of the Project Management Department of the State Enterprise "Electronic Health"


14:00–15:00 Lunch

Virus, Pharma, Human

Post-COVID story of PHARMarket

15:00–15:30 Market of medical products in Europe: current economic situation

Hzhehozh Ornovsky, International expert of the pharmaceutical market

15:30–15:45 PHARMA and COVID: mutual influence

Viktor Dmytriiev, (online) Director General Of The Association Of Russian Pharmaceutical Manufacturers, Russia

15:45–16:05 The «Corona» and we: Myths, Fears, and Expectations of Doctors and Patients — Study Results, August 2021.

Tetiana Zholudenko, Executive Director of MDM

New people - new problems
Personnel for Medicine and Pharmaceuticals

16:05–16:25 АAnalytics of the personnel market in medicine and pharma

Andryi Anuchyn, Director Of The Agency "Pharmapersonal"

16:25–16:50 Expert bureau's opinion: Shortage of human resources sources in medicine and pharma

Natalia Zaho, Sales Development Director In DILA medical laboratory

Yevhen Lavrenko, SFE-Manager Of Medical Laboratory "CASES"

16:50–17:10 External service and internal resources

Inna Sorochynska, Head of department of SFE and BIUkraine&CIS, «ACINO»

17:10–17:30 Tools for effective management of multichannel Field Force

Vadym Yancharuk, Project manager «CRM & BI» in company «Proxima Research International»

17:30–18:00 Pharmacy personnel. Such a movie Questions and answers…


18:00–20:00 Standing banquet

9th of September, day two

Trends in drug promotion channels

10:00–10:15 Promotional trends. Questions and answers…

10:15–10:45 Pharmaceutical promotion in promotion channels

Olena Zubko, Project manager «PromoTest» и «RXTest» of the company "Proxima Research"

10:45–11:45 Expert bureau's opinion: reasonable distance of live visit

Viktoryia Spivak, Director of marketing and sales of the company «МDМ»

Heorhyi Vyktorov, (online) Head of the Health Protection Committee, European Business Association (EBA), Head of Representative Office of Abbott Laboratories, Ukraine

Vytalyi Hordyenko, Head of Representative Office of Abbwy Biopharmaceuticals Ukraine, Chairman of the Board of Directors of the APRAD Association

Serhei Horyshchak, Director of the Children's Public Health Center №6 in Odessa

Vytalyi Bereznytskyi, Managing partner of the clinic «Garvis»

Volodymyr Kvashuk, Commercial Director of the company "Fito-Pharm"

Iryna Pashketnyk, Digital Manager of the Farmak company

Andrei Stohnyi, Regional Director of the Santen company in Ukraine, Belarus, the countries of the Caucasus and Central Asia

11:45–12:15 What was Pharma doing in digital in 2021? Study

Anton Voroniuk, CEO WebPromoExperts

12:15–12:45 Pharmaceutical Promotion Channels: Impact on Sales Today and Brand Growth Tomorrow

Maryna Kostromyna, (online) Director of Media and Internet Research Division in KantarTNS, Ukraine

12:45–13:15 Small tips for a big success

Aleksandr Horokhovskyi, СЕO of communication group of dentsu Ukraine

Oksana Stekhyna, Chief Business Development Officer, dentsu Ukraine

Volodymyr Fryziuk, New Business Director, dentsu Ukraine

Olha Tarasova, Research & Insights Director, Carat Ukraine

Oleksandr Shkura, Chief Technology Officer, dentsu Ukraine

13:15–13:45 Eternally effective television

Serhei Smelianskyi, Director General «Ocean Media Plus»

Anatolyi Pokrovskyi, Director General «Star Light Brand Content»

13:45–14:00 Consumer trends

Natalia Skydalenko, Senior RS Executive Retail Services Department NielsenIQ


14:00–14:45 Lunch

The world is a big pharmacy

14:45–15:05 What's on the networks? Pearls from the Forum PHARMACIES OF THE WORLD-2021, June 3-4, 2021 Opinions, questions and answers ...

Video previews

15:05–16:35 Problem discussion: a look into the future over the top of the pharmacy chain Pharmacy online trade

Oleksandr Sukhodolskyi, Director for strategic development of the company "BaDM"

Oleh Nykulyshyn, General Director of the Pharmacy Chain «D.S.»

Yulyia Spalvysh, General Director of Business Center Pharmacia, pharmacy chain Pharmacy of Hormonal Products

Ihor Ohordniichuk, OMP law firm PARTNER

Volodymyr Telyavskyi, Director of the "Kyiv Vitamin Plant"

Vladislav Malinin, General Director of "Fitofarm"

Olha Tymoshenko, (online) General Director of "Med-Service Group"

Anton Avrynskyi, founder and head of the drug search and delivery service Liki24.com

Natalia Kalinska, ASNOVA Project Manager


16:35–18:00 Cocktail

Info

The conference-workshop "Pharmbudget" is an incredible event in an emergency situation for the leaders and managers of all departments of pharmaceutical companies, involved in the processes of preparing and implementation of budget. “Pharmbudget” is an important annual event, which brings together the executives from producers, distributors and pharmacy chains. The main benefit of participating in the conference is to receive up-to-date business information for adjusting the implementation of budgets for the current year and planning budgets for the next year, considering promising trends and market development experience.

Traditions

The conference has firmly recommended itself as a specialized professional event for the pharmaceutical business, and has been attracting more and more participants for 15 years. Starting from 2020, the conference has gained an international scale, involving experts of the pharmaceutical market from Ukraine, Russia, Kazakhstan, Bilorus and Uzbekistan. This is a high-level international conference dedicated to the analysis of the economic situation, as well as discussion of the forecasts and trends in the development of the pharmaceutical sector in the region. Traditionally for the conference participants: the best experts in the pharmaceutical market, real practical cases, interactive participation and discussion of the most important issues, innovations in the organization of the conference, a unique style of communication, collective online expertise - everything you need to meet the challenges of the time.

KEY TOPICS AND FORUM PARTICIPANTS

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Main Topics:

  • Financial and economic climate in Ukraine and in the world.
  • Pharmaceutical market 2021-2022. Analytics. Forecasts. Perspectives.
  • Medical procurement in the contecxt of medical reform. What Pharma shall expect from the state.
  • Hospital and retail market of medicinal products Schedule is changing.
  • Impact of eHealth on medicines supply of ordinary Ukrainian.
  • E- prescription!
  • Regulation of the pharmaceutical market. New Regulatory Initiatives and Impact Modeling.
  • Human resources in the pharmaceutical market. Present and look into the future.
  • Times are changing and promotion is changing with them. Big discussion.
  • Analysis of medical promotion channels - what has changed and why?
  • How Pharma Marketing adapts to new challenges.
  • Pharmacy marketing and manufacturers - achievements and mistakes.
  • Distance trading. A new reality.
  • Media activity of pharmaceutical brands on TV and digital. Vintage or modern?
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CONFERENCE PARTICIPANTS ARE TOP MANAGERS AND LEADING SPECIALISTS OF:

  • Companies - manufacturers of medicinal product
  • Distribution companies
  • Pharmacy enterprises
  • Ministry of Health of Ukraine
  • National Health Service of Ukraine
  • State Drugs and Medications Control Service
  • The State Expert Center of the Ministry of Health of Ukraine and other regulatory bodies, specialized associations and public organizations
  • Law firms
  • Consulting and analytical companies
  • Pharmaceutical Marketing Companies

SPEAKERS

Andriш Dlihach

DIRECTOR GENERAL, MANAGING PARTNER OF THE ADVANTER GROUP, INTERNATIONAL GROUP OF COMPANIES

Leonid Hulianytskyi

DOCTOR OF TECHNICAL SCIENCES, PROFESSOR, V. M. Glushkov Institute of Cybernetics, the National Academy of Sciences of UKRAINE

Sergii Fursa

INVESTMENT BANKER, SECURITY SALE SPECIALIST, DRAGON CAPITAL, UKRAINE

Denys Holubchykov

CHIEF REPRESENTATIVE JOHNSON AND JOHNSON OFFICE IN UKRAINE

Dmytry Aleshko

PARTNER OF LEGAL ALLIANCE

Volodymyr Rudenko

DIRECTOR OF THE PHARMACY PROFESSIONAL ASSOCIATION OF UKRAINE (PPAU)

Tetiana Kotliar

EXECUTIVE DIRECTOR OF PHARMAUKRAINE ASSOCIATION

Pavlo Kharchyk

PRESIDENT OF THE ASSOCIATION OF MEDICAL PRODUCTS MARKET OPERATORS

Oleksandr Yemets

OFFICER-IN-CHARGE OF DIRECTOR OF SE "EZDOROVYA"

Islam Said

GENERAL DIRECTOR OF NOBEL UKRAINE

Serhii Ishchenko

DIRECTOR OF PROXIMA RESEARCH COMPANY, UKRAINE

Hzhehozh Ornovsky

INTERNATIONAL PHARMACY EXPERT

Olena Zubko

PROJECT MANAGER OF "PROMOTEST" AND "RXTEST", PROXIMA RESEARCH

Vadym Yancharuk

PROMIM RESEARCH INTERNATIONAL CRM & BI PROJECT MANAGER

Viktoriia Spivak

MARKETING AND SALES DIRECTOR OF "MDM", UKRAINE

Heorhii Viktorov

CHAIRMAN OF THE HEALTH COMMITTEE, EUROPEAN BUSINESS ASSOCIATION (EVA),CHIEF REPRESENTATIVE OF ABBOTT LABORATORIES, UKRAINE

Vitalii Hordiienko

CHIEF REPRESENTATIVE OF ABBVIE BIOPHARMACEUTICALS UKRAINE, CHAIRMAN OF THE BOARD OF DIRECTORS OF APRAD ASSOCIATION

Larysa Matiukha

PRESIDENT OF THE UKRAINIAN ASSOCIATION OF FAMILY MEDICINE, UKRAINE

Vitalii Bereznytskyi

DIRECTOR OF GARVIS CLINIC, KPI-OR

Maryna Kostromina

DIRECTOR OF THE MEDIA AND INTERNET RESEARCH DEPARTMENT KANTAR TNS, UKRAINE

Oleksandr Horokhovskyi

CEO OF THE AEGIS MEDIA / GMG COMMUNICATION GROUP

Anton Voroniuk

CEO WEBPROMOEXPERTS

Andrii Anuchyn

DIRECTOR OF PHARMAPERSONAL AGENCY, UKRAINE

Oleksandr Komarida

DEPUTY MINISTER OF HEALTH OF UKRAINE

Serhii Orlyk

PHARMACEUTICAL MARKET EXPERT

Kostiantyn Mahaletsky

HORIZON CAPITAL PARTNERS

Ivan Zadvornyi

OFFICER-IN-CHARGEOF THE DIRECTOR GENERAL OF THE PHARMACEUTICAL DIRECTORATE OF THE MINISTRY OF HEALTH OF UKRAINE

Tetiana Boiko

DEPUTY DIRECTOR OF THE NATIONAL HEALTH SERVICE OF UKRAINE

Arsen Zhumadilov

GENERAL DIRECTOR OF SE "MEDICAL PROCUREMENT OF UKRAINE"

Ihor Ohordniichuk

OMP PARTNER

Dmytro Lurie

MANAGER OF THE EUROPEAN BUSINESS ASSOCIATION HEALTH COMMITTEE, UKRAINE

Andrii Stohnii

REGIONAL DIRECTOR OF SANTEN IN UKRAINE, BELARUS, CAUCASUS AND CENTRAL ASIA

Natalia Kalinska

ASNOVA PROJECT MANAGER

Volodymyr Ihnatov

EXECUTIVE DIRECTOR OF THE ASSOCIATION OF INTERNATIONAL PHARMACEUTICAL MANUFACTURERS, AIPM UKRAINE

Yevhen Kunda

CHIEF COMMERCIAL OFFICER PROXIMA RESEARCH INTERNATIONAL

Volodymyr Kvashuk

FITOPHARM COMMERCIAL DIRECTOR

Tetiana Zholudenko

EXECUTIVE DIRECTOR OF MDM

Michal Pilkiewicz

GENERAL MANAGER ADRIATIC’S & BALTIC’S, IQVIA  

Oleksandr Sukhodolskyi

DIRECTOR FOR STRATEGIC DEVELOPMENT OF BADM

Yuliia Spalvish

GENERAL DIRECTOR OF THE BUSINESS CENTER PHARMACY COMPANY, PHARMACY NETWORK "PHARMACY OF HORMONAL DRUGS"

Oleh Nykulyshyn

GENERAL DIRECTOR OF PHARMACY NETWORK "D.S."

Viktor Dmytriiev

DIRECTOR GENERAL OF THE ASSOCIATION OF RUSSIAN PHARMACEUTICAL MANUFACTURERS, RUSSIA

Viacheslav Lokshyn

PRESIDENT OF THE ASSOCIATION OF INTERNATIONAL PHARMACEUTICAL MANUFACTURERS AIPM, KAZAKHSTAN

Natalia Zaho

DILA MEDICAL LABORATORY

Yevhen Lavrenko

SFE-MANAGER OF MEDICAL LABORATORY "CASES"

Inna Sorochynska

HEAD OF SFE AND BI DEPARTMENT, ACINO

Volodymyr Teliavskyi

DIRECTOR OF KYIV VITAMIN PLANT

Boris Labensky

Managing Director Ukraine - STADA Group

Susanna Khalilova

commercial director of "Sopharma"

Anton Avrinsky

CEO and founder of Liki24.com

Vladislav Malinin

General Director of Fitofarm

Sergey Smelyansky

CEO of Ocean Media Plus

Anatoly Pokrovsky

CEO of StarLight Brand Content

Dmitry Gaidash

Business Unit Director & Director of External Relations "MSD UKRAINE"

Alexander Gorokhovsky

СEO, dentsu Ukraine

Oksana Stekhina

Chief Business Development Officer, dentsu Ukraine

Olga Profatilo

Insights Lead, Carat Ukraine

Alexander Shkura

Chief Technology Officer, dentsu Ukraine

Vladimir Fryzyuk

New Business Director, dentsu Ukraine

2020 FORUM STATISTICS

9

STATE AND REGULATORY BODIES

50

INTERNATIONAL COMPANIES- MANUFACTURERS OF MEDICINAL PRODUCT

125

UKRAINIAN COMPANIES- MANUFACTURERS OF MEDICINAL PRODUCT

21

DISTRIBUTOR COMPANIES, PHARMACIES AND PHARMACY CHAINS

6

SPECIALIZED ASSOCIATIONS AND PUBLIC ORGANIZATIONS

39

RESEARCH, CONSULTING AND SERVICE ENTERPRISES

2

TRADE PRESS

252

TOTAL NUMBER OF PARTICIPANTS

Terms of participation


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1 PARTICIPANTК

580 USD

REGISTRATION FEE
FOR ONE PARTICIPANT

  • offline

  • video of the event

  • presentation materials

Price is given without VAT

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1 PARTICIPANTК

410 USD

REGISTRATION FEE
FOR ONE PARTICIPANT

  • online

  • video of the event

  • presentation materials

Price is given without VAT

ORGANIZERS, SPONSORS, PARTNERS